BSB, the business school to become a world leader in the wine and spirits industry.

Start your journey AT the heart of Burgundy, France.

The School of Wine & SPIRITS BUSINESS, the perfect place to fast-track your career in the wine sector

Best programmes in Wine Management in the world, in a TOP business school

A world-recognised programme portfolio: Best international full time MBA in France - MOCI 2022, Specialised Master, all featured in the top international and national rankings.

Real coaching by professionals in the sector

Be coached by a faculty of world-renowned experts and professionals from the industry: Master of Wine, winegrowers, writers, lecturers, researchers, PhDs holders.

TOP-NOTCH facilities

We have a complete dedicated building with state-of-the-art equipment composed of 5 facilities: the Wine and Spirits Business Lab, the Tasting Room, the Cellar, the Spirits World and the Business Lounge.

Focus on professional insertion

Our programmes are entirely designed to help our students find a position that fits their project: participation at trade shows, business trips, career coaching, etc.

A network of 2,000 alumni

A 2,000-strong alumni network present in a wide variety of companies in the wine industry plus the support of the 18,000 strong global BSB alumni community

International Opportunities

BSB has an international dimension thanks to our teachers and experts from 12 different countries and our students (50% are international from 30 different communities).

2 EXCEPTIONAL PROGRAMMES
TO MEET VERY DIFFERENT ASPIRATIONS

MBA Wine & Spirits Business

An intense programme to master the strategic aspects of the global wine and spirits market.

  • Aimed at Bachelor's degree graduates with a minimum of 3 years of professional experience,
  • Providing both sectorial knowledge and advanced management skills,
  • Leading to mid- to upper level managerial positions suh as Managing Director, Export Director, Portfolio Director, Marketing Manager, Wine Educator, BU Managers, etc.
Taught in English

MSc Wine management

A transversal programme offering high level knowledge in all operational functions to launch an international career.

  • Aimed at young bachelor's degree or other graduates and candidates with early working experience and no specific knowledge in the Wine & Spirits industry.
  • Providing Management and Business skills, together with deep global product knowledge in the Wine, Beer and Spirits Industry,
  • Leading to positions such as Brand Ambassador, Import-Export Manager, PR Manager, Wine Shop Manager, Marketing Manager, etc.
Taught in English

The best brands are recruiting our students

Whether you want to join a large group or a small structure, the BSB network will enable you to achieve your objectives. Our 2,000 alumni are already present in a wide range of well-established companies or are launching their own brands.
More than 150 academic and professional guest speakers from the French and international worlds of wines and spirits.

OUR STUDENTS APPRECIATE LEARNING THE FUNDAMENTALS OF WINE BUSINESS AND NETWORKING

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JACYLYN STOKES
Export Manager USA
La Belle Nue Wine - California, USA
Any programme can provide a curriculum, but BSB provided a life experience that is helping me to change and expand my family business. It has also prepared me to start two of my own businesses, one of which is my own wine label.
WILLEM COETZEE
Regional Sales Manager
DGB, South Africa
The programme perfectly combines theory and practice. I had the chance to meet potential employers directly and engage in real conversations with them about the future of the industry, while creating professional opportunities for myself in South Africa and the United States
ALBANE LUSSAT
Trade Marketing Manager Global Travel Retail& Export
Champagne Lanson, France
Thanks to the programme, I have acquired the ability to meet the challenges of the sector and to exchange with professionals while bringing in new ideas and having a critical opinion through a global vision of the market. Alumnis are all over France and the world and there is a real sense of solidarity among us.
ÉLODIE GOFFINET
Sales Manager (France & Export)
Cave Vinicole ‘‘Les Faitières’’ d’Orschwiller-Kintzheim
The programme has provided me with a strategic overview of the industry and product knowledge, all of which helped me secure employment at first, and will continue to prove an asset for ensuring the development of my career.
CLEMENT TALMO
Export Manager USA
Rhonéa
The programme provides both solid technical knowledge and a 360° vision of the best practices in all areas of the wine and spirits business.  Having the opportunity to meet and exchange with dozens of professionals and former students allows you to get a head start and build a valuable network for your whole career.

LEARN ABOUT WINE IN THE FIELD FROM THE EXPERTS

field trips

Fields Trips in London, New York, Geisenheim (Germany) and the main wine-growing regions of France: Burgundy, Champagne, Rhône, etc.

conferences

Professional conferences hosted by professionals from the wine and spirits sector

Trade shows

ProWein, Vinexpo, Wine Paris, London Wine Fair

Burgundy, world's leading wine region

Burgundy is a region that enjoys world-renowned iconic wines produced on its equally renowned Côte de Nuits and Côte de Beaune: Romanée- Conti, Clos de Vougeot, Meursault, Pommard, Nuits-Saint-Georges, Clos de Tart, Puligny-Montrachet, etc.

In Burgundy, you will find:
• A highly developed business ecosystem: 4,200 wine producers, merchants and cooperative wineries
• A collection of the finest wines: 33 Grand Cru vineyards
• A gateway to the international arena: 50% of bottles produced in Burgundy are exported

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étudiante de prépa pendant une journée Cap'Oral BSB

Our school in numbers

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30 Nationalities from 5 continents

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#1 PROGRAMME IN WINE IN FRANCE

+100
industry professionals

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15 dedicated research professors

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35 YEARS of expert knowledge

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Admission process

#Requirements

Academic requirements

MBA : Master’s degree or non-French Bachelor’s degree plus 3 years work experience
Master : French Master 1 or 4-year Bachelor's degree

Language requirements

TOEIC : 785
IELTS : 6,5
and good level of English tested during the interview

Other requirements

A proven interest in Wine and/or Spirits

#Process

ONLINE APPLICATION

Fill in your online application with all the documents needed and then pay the application fee. 

INTERVIEW

Interview with the programme director about yourself, your background and your motivation during approximately 1 hour.

Acceptance

Confirm your acceptance and prepare for your visa. 

Learn more about our programme

Simply fill in the form and we'll send you the programme by Whatsapp.

Frequently Asked Questions

What are the BSB programmes in the wine and spirits sector?

Graduates from the MSc Wine Management will become corporate specialists in the wine and spirits industry, with the knowledge required to sell a product as unique as wine, allowing graduates to hold various positions such as:

  • Brand Manager
  • Import-Export Manager
  • Commercial Agent
  • Administration & Finance ManagerCommunications Manager
  • Public Relations Manager
  • Wine & Spirits Shop Manager
  • Wine & Spirits Education Specialist

What are the SWSB's facilities?

  • The Wine & Spirits Business Lab, a behavioural research laboratory dedicated to the world of wine and spirits
  • The Tasting Room, a state-of-the-art room comprising 32 fully equiped places for tasting classes and research activities
  • The Cellar, a 12-degree storage cellar, a showcase situated at the building’s entrance and housing the institution’s collection of bottles; a prime resource for more informal tasting sessions
  • The Spirits World, an area specially dedicated to spirits
  • The Business Lounge, a sophisticated and elegant reception area

What jobs do our MSc WINE MANAGEMENT students get?

Graduates from the MSc Wine Management will become corporate specialists in the wine and spirits industry, with the knowledge required to sell a product as unique as wine, allowing graduates to hold various positions such as:

What jobs do our MBA students get?

The MBA Wine & Spirits Business opens up a wide range of career opportunities in middle and senior management positions in the wine and spirits sector: general management, export, marketing, sales, communications, purchasing and finance.

Are there early bird prices if I register in advance?

Yes, we have an early bird pricing policy for the MSC Wine Management. The early bird rate is a 10% discount.
Contact us to find out more and take advantage of this benefit.