BSB, the business school to become a world leader in the wine and spirits industry.
The School of Wine & SPIRITS BUSINESS, the perfect place to fast-track your career in the wine sector
Best programmes in Wine Management in the world, in a TOP business school
Real coaching by professionals in the sector
TOP-NOTCH facilities
Focus on professional insertion
A network of 2,000 alumni
International Opportunities
2 EXCEPTIONAL PROGRAMMES
TO MEET VERY DIFFERENT ASPIRATIONS
MBA Wine & Spirits Business

An intense programme to master the strategic aspects of the global wine and spirits market.
- Aimed at Bachelor's degree graduates with a minimum of 3 years of professional experience,
- Providing both sectorial knowledge and advanced management skills,
- Leading to mid- to upper level managerial positions suh as Managing Director, Export Director, Portfolio Director, Marketing Manager, Wine Educator, BU Managers, etc.

MSc Wine management

A transversal programme offering high level knowledge in all operational functions to launch an international career.
- Aimed at young bachelor's degree or other graduates and candidates with early working experience and no specific knowledge in the Wine & Spirits industry.
- Providing Management and Business skills, together with deep global product knowledge in the Wine, Beer and Spirits Industry,
- Leading to positions such as Brand Ambassador, Import-Export Manager, PR Manager, Wine Shop Manager, Marketing Manager, etc.
100 SCHOLARSHIPS FOR INTERNATIONAL STUDENTS IN FRANCE
For the 2024 intake, BSB is offering up to 100 merit-based scholarships covering up to 50% of the tuition fees on the 1st year of study for talented international students holding an international diploma.
The best brands are recruiting our students
Whether you want to join a large group or a small structure, the BSB network will enable you to achieve your objectives. Our 2,000 alumni are already present in a wide range of well-established companies or are launching their own brands.
More than 150 academic and professional guest speakers from the French and international worlds of wines and spirits.









OUR STUDENTS APPRECIATE LEARNING THE FUNDAMENTALS OF WINE BUSINESS AND NETWORKING
LEARN ABOUT WINE IN THE FIELD FROM THE EXPERTS

field trips

conferences

Trade shows
Burgundy, world's leading wine region
Burgundy is a region that enjoys world-renowned iconic wines produced on its equally renowned Côte de Nuits and Côte de Beaune: Romanée- Conti, Clos de Vougeot, Meursault, Pommard, Nuits-Saint-Georges, Clos de Tart, Puligny-Montrachet, etc.
In Burgundy, you will find:
• A highly developed business ecosystem: 4,200 wine producers, merchants and cooperative wineries
• A collection of the finest wines: 33 Grand Cru vineyards
• A gateway to the international arena: 50% of bottles produced in Burgundy are exported

Our school in numbers
30 Nationalities from 5 continents
#1 PROGRAMME IN WINE IN FRANCE

+100
industry professionals
15 dedicated research professors
35 YEARS of expert knowledge

Admission process
#Requirements
Academic requirements
Master : French Master 1 or 4-year Bachelor's degree
Language requirements
IELTS : 6,5
and good level of English tested during the interview
Other requirements
#Process
ONLINE APPLICATION
INTERVIEW
Acceptance
Learn more about our programme
Frequently Asked Questions
What are the BSB programmes in the wine and spirits sector?
Graduates from the MSc Wine Management will become corporate specialists in the wine and spirits industry, with the knowledge required to sell a product as unique as wine, allowing graduates to hold various positions such as:
- Brand Manager
- Import-Export Manager
- Commercial Agent
- Administration & Finance ManagerCommunications Manager
- Public Relations Manager
- Wine & Spirits Shop Manager
- Wine & Spirits Education Specialist
What are the SWSB's facilities?
- The Wine & Spirits Business Lab, a behavioural research laboratory dedicated to the world of wine and spirits
- The Tasting Room, a state-of-the-art room comprising 32 fully equiped places for tasting classes and research activities
- The Cellar, a 12-degree storage cellar, a showcase situated at the building’s entrance and housing the institution’s collection of bottles; a prime resource for more informal tasting sessions
- The Spirits World, an area specially dedicated to spirits
- The Business Lounge, a sophisticated and elegant reception area
What jobs do our MSc WINE MANAGEMENT students get?
Graduates from the MSc Wine Management will become corporate specialists in the wine and spirits industry, with the knowledge required to sell a product as unique as wine, allowing graduates to hold various positions such as:
What jobs do our MBA students get?
The MBA Wine & Spirits Business opens up a wide range of career opportunities in middle and senior management positions in the wine and spirits sector: general management, export, marketing, sales, communications, purchasing and finance.
Are there early bird prices if I register in advance?
Yes, we have an early bird pricing policy for the MSC Wine Management. The early bird rate is a 10% discount.
Contact us to find out more and take advantage of this benefit.