Steve Charters (MW)
Master of Wine, internationally recognised expert in wine marketing and consumer behaviour. A leading voice in the global wine industry.
MASTERCLASS
WEDNESDAY 29 APRIL – 2 PM (CET)
Thinking of studying Wine & Spirits Business?
2026 IS A TURNING POINT
Get a clear view of the market, the opportunities and what it takes to succeed with Master of Wine Steve Charters.
Live online masterclass – limited seats
Registration
What you’ll gain from this masterclass
The wine & spirits industry is under pressure and rapidly evolving.
But for those who understand the shift, it’s a moment of unprecedented opportunity.
This session will help you understand where the industry is heading and how to make the right educational choice to secure your future.
Why product knowledge alone is no longer enough
Discover why the most in-demand profiles combine product expertise and business skills, and how to build a profile that can adapt to a changing industry.
Specialised vs generalist education: what really makes the difference
Understand the real differences between programmes, and why a specialised education helps you better navigate a transforming industry and access more targeted opportunities.
Wine & Spirits in 2026: where the opportunities are
Get a clear view of market trends, emerging roles and future career paths, with expert insights to help you position yourself where opportunities are truly growing.
OUR EXCEPTIONAL
SPEAKERS
A rare opportunity to hear directly from a Master of Wine and gain a perspective that is both realistic,
strategic and forward-looking.
strategic and forward-looking.
Alicia Gallais
Professor in Wine Economics & Marketing at the School of Wine & Spirits Business