MASTERCLASS

WEDNESDAY 11 MARCH – 2PM (CET)

General or Wine & Spirits MBA? Make the Strategic Move

You've spent years building a serious career.
Now you're considering an MBA to make a strategic leap, possibly into the wine & spirits industry by passion.

Before you choose: this masterclass was designed for you.

Live session – limited access

Registration

What's on thE agendA?

The decision  most professionals underestimate

General MBA vs. Specialized MBA
Not all MBAs position you in the same way. Understand what truly shapes career trajectory and sector authority.
The 4 strategic advantages of a Wine & Spirits MBA
Beyond knowledge: credibility, positioning, network, acceleration. Why specialisation directly impacts career velocity.
What leading houses & global groups look for
Go behind the scenes of recruitment in premium wine & spirits companies and understand What makes a profile stand out immediately.

OUR EXCEPTIONAL 
SPEAKERs

Lessons from a strategic career shift
Joe Benvenuto

Joe Benvenuto (USA)

From banker to founder of a successful wine education business in Switzerland.

Zurich Wine Academy logo
Jacques Thébault

The Host: Jacques Thébault

Director of the MBA Wine & Spirits Business

SWSB logo

FREQUENTLY 
ASKED QUESTIONS

Yes. Registration is required to access the live session. Seats are limited. Secure your place early.
Yes. All registered participants will receive access to the replay.
Approximately 45 minutes, followed by a live Q&A session.
Yes. A dedicated Q&A session is included.